Introduction
Gordon Strategics (ABN 61 207 384 302) ("we", "us", or "our") is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at gordonstrategics.com or engage with our services.
Information We Collect
We may collect the following types of personal information:
- Information you provide directly: name, email address, company name, monthly advertising spend range, and details about your marketing challenges — submitted via our enquiry form or when booking a discovery call.
- Booking information: when you schedule a call through our Calendly integration, we receive your name, email address, and any information you include in the booking form.
- Automatically collected information: IP address, browser type and version, device type, operating system, referring URLs, pages visited, time spent on pages, and other usage data collected through cookies and similar technologies.
How We Collect Information
We collect information through the following means:
- Enquiry form: our contact form is processed by Formspree, which receives and forwards your form submissions to us.
- Calendly: our discovery call booking system is powered by Calendly, which collects scheduling information on our behalf.
- Cookies and tracking technologies: we use cookies, pixels, and similar technologies as described in the "Third-Party Services" section below.
- Meta (Facebook) lead generation forms: if you submit your information via a Meta lead generation ad, we receive the details you provide (such as name, email, and phone number) through Meta's advertising platform.
Third-Party Services
We use the following third-party services that may collect data when you visit our website:
- Google Analytics 4 (GA4): we use GA4 to understand how visitors interact with our website, including pages visited, scroll depth, and form interactions. Google may collect IP addresses and use cookies. See Google's Privacy Policy.
- Meta Pixel (Facebook): we use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to create audiences for future advertising. See Meta's Privacy Policy.
- Hotjar / Contentsquare: we use Contentsquare (formerly Hotjar) to understand user behaviour through heatmaps and session recordings. This helps us improve our website experience. See Contentsquare's Privacy Policy.
- Formspree: our form submission handler. See Formspree's Privacy Policy.
- Calendly: our scheduling platform. See Calendly's Privacy Policy.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Analyse website traffic and user behaviour (Google Analytics)
- Measure advertising effectiveness and deliver relevant ads (Meta Pixel)
- Understand user experience through heatmaps and session recordings (Contentsquare)
You can control cookies through your browser settings. Disabling cookies may affect your experience on our website. Most browsers allow you to refuse or delete cookies — consult your browser's help documentation for instructions.
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide our consulting services
- Schedule and manage discovery calls
- Improve our website and user experience
- Analyse website traffic and usage patterns
- Measure and optimise our advertising campaigns
- Comply with legal obligations
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
- The third-party service providers listed above, solely for the purposes described in this policy
- Professional advisers (such as accountants or lawyers) where necessary
- Government authorities where required by law
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry form submissions and booking records are retained for up to 3 years after our last interaction. Analytics data is retained according to each third-party provider's own retention policies.
Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights
Under the Australian Privacy Act, you have the right to:
- Access: request access to the personal information we hold about you
- Correction: request correction of any inaccurate or outdated information
- Complaint: lodge a complaint if you believe we have handled your information in breach of the Australian Privacy Principles
To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact us:
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).